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This presents opportunities for brands to consider transforming a bestseller into a new format or innovating multiple products.
January 28, 2025
By: Lianna Albrizio
Associate Editor
Beauty enthusiasts are shaking up their cosmetics regimens with added shimmer and putting aside their traditional black mascara for brown. According to beauty trend tracker Spate’s popularity index, these color cosmetics trends are the moment’s fastest growing eye makeup products. Shimmer Eyeshadow Stila Shimmer & Glow Liquid Eyeshadow, $25. Shimmer eyeshadow is currently surging in popularity. The trend has grown by +192.0% compared to last year and across platforms. TikTok owns ...
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